Evo's Story

Evolution Hospitality creates distinct lifestyle experiences and drives performance throughout our curated collection of independent, luxury, boutique, lifestyle, and soft brand hotels, as well as restaurants, bars, and lounges throughout North America.

From new build projects to rebranding, reflagging, and revitalizing hotels, we are experts in creating value from the onset. We have strong partnerships with all major brands and are well versed in Marriott’s Autograph Collection and Hyatt’s Unbound Collection, as well as Hilton’s Curio Collection, Tapestry, and Canopy hotels.

Premier lifestyle hotel operator

An entrepreneurial mindset and our strong focus on revenue and sales are part of what sets us apart. Our robust infrastructure includes an in-house digital marketing agency, online culinary experts, and a performance-driven culture combined with Aimbridge’s world-class management platform—all contributing to best-in-class management practices and value enhancements for owners.

Second Wave LogoSecond Wave Logo

An industry leading team of innovative digital, marketing, and creative-minded hospitality experts, Second Wave is Evolution Hospitality’s full-scale in-house marketing agency. Separated into three distinct segments — e-commerce, marketing, and creative — Second Wave provides support for Evolution’s carefully curated portfolio of distinct lifestyle properties. Evolution has invested in a best-in-class team, so everything they produce is a masterpiece.

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Taste & Theory LogoTaste & Theory Logo

An industry leading team of culinary experts with decades of experience in restaurant development, menu concepting, branding, design and decor, and operational management across our portfolio of lifestyle hotels and resorts. Our culinary team specializes in creating unique, innovative, and approachable dining spaces that eschew fleeting trends, resulting in restaurants that stand the test of time.

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The Evo culture

Talented, exceptional people who are passionate about what they do are the foundation of our culture. Individuals unafraid to test new ideas, shed their ego for the good of the enterprise, and always strive to make it better than it was before. Our expertise covers every area; each a forward-thinking leader in their field. Evo is where like minds come together and love every minute of it.

the benefits of scale


  • Robust and diverse portfolio attracts the highest level of talent
  • More growth opportunities than competitors to keep talent engaged
  • Scale provides competitive employee benefits at great pricing
  • Ownership savings remain a top priority


  • Recent $6M investment in accounting infrastructure powered by JD Edwards to create an industry-leading technology platform
  • Robust e-commerce/online marketing acumen/training
  • Proprietary sales and revenue management tools


  • Industry's most powerful purchaser of employee health insurance, GL insurance, worker's compensation, food & beverage, and operating supplies
  • Proprietary MarketBasket PLUS procurement program has an estimated 2022 on-program spend of $176M
  • Based on 2022 June YTD actuals, Aimbridge estimates we have saved owners $17.9M against competing GPO programs